Category Memberships Hekman Library 1855 Knollcrest Circle SE Grand Rapids, MI 49546-4402 •  Resources by Type » Reference Materials •  Departments and Subject Areas » Business and Accounting » Marketing and Market Research •  Departments and Subject Areas » Communication Arts and Sciences » CAS Business Communication

Home Content Library

Provides an up-to-date, accurate, comprehensive collection of terms and concepts that are essential for an understanding of the basic promotion functions of marketing.