Encyclopedia of Major Marketing Campaigns

"This massive 2,000-page reference profiles 500 of the most notable advertising and marketing campaigns of the twentieth century. Arrangement is by company name and, if the company name is that of a person, by their first name. For each campaign, there is a four-page chapter with an overview, historical content, target market, competition, market strategy, outcome and suggestions for further reading."--Kent State

Available in print: HF5837 .E53 2000