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| Academic OneFile
is a collection of more than 8,000 journals with full manual indexing and coverage of a variety of academic disciplines. The
majority of the content is peer-reviewed and available full-text. Disciplines include science, technology, medicine, and the humanities. Read the full annotation |
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| The Ad*Access Project presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Read the full annotation |
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The ComAbstracts database presents abstracts for articles, books, and
other relevant material to researchers and students interested in
fields related to human communication studies including: mass communication,
human interaction, rhetoric, health communication, communication and
new media, journalism, and communication history.
Read the full annotation |
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| Communication & Mass Media Complete incorporates the content of CommSearch and the Mass Media Articles Index along with other journals in communication and mass media to create a resource with scope and depth encompassing the breadth of the communication discipline.
CMMC offers complete indexing and abstracts for over 370 journals and select coverage of 230 more for a combined coverage of over 600 titles. Full text articles are available for more than 240 journals. Read the full annotation |
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| Provides an up-to-date, accurate, comprehensive collection of terms and concepts that are essential for an understanding of the basic promotion functions of marketing. Read the full annotation |
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| General OneFile, formerly called InfoTrac Onefile, is a large, multi-subject database, with records from 1980 to the present. More than 11,000 sources are indexed, most with full-text coverage. Sources include U.S. and international newspapers, popular magazines, academic journals, trade and professional publications, multimedia, and general reference sources. Read the full annotation |
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| "...offers valuable, hard-to-find data about demographic trends, marketer spending by category and company, Hispanic media and an expanded ranking of the top 50 Hispanic ad agencies." Read the full annotation |
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| LexisNexis Academic is an extensive set of full-text electronic databases of news, business, company, and legal information. It contains major archives of federal and state case law, media transcripts, and other full-text material. For more information consult the LexisNexis Academic help documents and/or search tutorial. Read the full annotation |
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