CAS Business Communication -- The Hekman Library

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Research Resources Communication Arts & Sciences CAS Business Communication

Core

(More Info)	Ad Council
Includes Public Service Announcements and information on public service ad campaigns. Read the full annotation

(More Info)	Ad*Access
Ad*Access presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Read the full annotation

(More Info)	Advertising Age Encyclopedia of Advertising
This 3 vol. illustrated work provides a look into how popular culture is created by looking at advertisers, brands, and ad campaigns. Read the full annotation

(More Info)	Business Ethics: A Reference Handbook
Contains sections on ethical issues for the consumer, corporation, employee, and environment. Read the full annotation

(More Info)	Dictionary of Marketing Communications
Provides an up-to-date, accurate, comprehensive collection of terms and concepts that are essential for an understanding of the basic promotion functions of marketing. Read the full annotation

(More Info)	Encyclopedia of Applied Ethics
A four volume set essential for understanding ethics in real-life situations. Read the full annotation

(More Info)	Encyclopedia of Major Marketing Campaigns
Profiles 500 of the most notable advertising and marketing campaigns of the 20th century. Read the full annotation

(More Info)	Hispanic Fact Pack: Annual Guide to Hispanic Advertising & Marketing
"...offers valuable, hard-to-find data about demographic trends, marketer spending by category and company, Hispanic media and an expanded ranking of the top 50 Hispanic ad agencies." Read the full annotation

(More Info)	Online Communication Studies Resources - Univ. of Iowa
Extensive list of online resources from a great school of communication studies. Read the full annotation