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Marketing and Market Research Subject Guide
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Research Databases
(Consult this list for interdisciplinary databases)
ABI/INFORM
ABI/INFORM is a premier source of English language business, accounting and
economics information from around the world. Over 1 million citations
from 1971 to the present provide complete bibliographic information,
indexing, informative abstracts, and selected full-text articles from
more than 1,000 business journals.
ABI/INFORM contains information on
more than 60,000 companies as well as executive profiles, reports on
market conditions, and in-depth case studies of global business trends.
More than 350 of the database's sources are English-language titles
published outside the U.S.
View:
Online
American FactFinder
Created by the United States Census Bureau, American FactFinder contains U.S. Census information since 1990.
View:
Online
Communication & Mass Media Complete
Communication & Mass Media Complete incorporates the content of CommSearch and the Mass Media Articles Index along with other journals in communication and mass media to create a resource with scope and depth encompassing the breadth of the communication discipline.
CMMC offers complete indexing and abstracts for over 370 journals and select coverage of 230 more for a combined coverage of over 600 titles. Full text articles are available for more than 240 journals.
View:
Online
County and City Data Books at the Geostat Center, University of Virginia
"This resource provides access to the 1944 through 2000 County and City Data Books. This service provides the opportunity to create custom printouts and/or customized data subsets (subsets only available for 1988-2000)." While the Federal Government offers this data online in pdf format and on CD in other data format, this site allows you to create customized reports for download into excel spreadsheets.
View:
Online
General Business File ASAP
General Business File ASAP provides complete bibliographic information, abstracts or contents to over 20 million English language articles from approximately 3500 trade and academic publications from around the world. Includes analysis of company performance and activity, industry events and trends as well as the latest in management, economics and politics.
View:
Online
LexisNexis Academic
LexisNexis Academic is an extensive set of full-text electronic databases of news, business, company, and legal information. It contains major archives of federal and state case law, media transcripts, and other full-text material. For more information consult the LexisNexis Academic help documents and/or search tutorial.
View:
Online
STAT-USA
Contains vital economic, business, and international trade information produced by hundreds of separate offices and divisions of the U.S. Government.
View:
Online
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Wilson Business Abstracts
Wilson Business Abstracts provides abstracts and some full-text articles from 866 international English-language business sources, covering accounting, finance, management, and small business since 1986.
View:
Online
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Web Sources
Ad Council
Includes Public Service Announcements and information on public service ad campaigns.
View:
Online
AnnualReports.com
A free financial report service that offers PDF versions of company annual reports and HTML versions of their Form 10Ks, both of which are primary sources of financial information about a company.
View:
Online
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Business Plans and Profiles Index
The Carnegie Library of Pittsburgh put together this great resource. The online links provide access to a variety of sources, including many organizational and state-related small business sites with full-text business plans online and free.
View:
Online
Emergence of Advertising in America: 1850-1920
This Duke University web site contains over 9,000 images of advertising history, searchable by time period, company or topic.
View:
Online
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