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CAS Business Communication Subject Guide
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Research Databases
(Consult this list for interdisciplinary databases)
Academic OneFile
Academic OneFile
is a collection of more than 8,000 journals with full manual indexing and coverage of a variety of academic disciplines. The
majority of the content is peer-reviewed and available full-text. Disciplines include science, technology, medicine, and the humanities.
View:
Online
Ad*Access
The Ad*Access Project presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.
View:
Online
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ComAbstracts
The ComAbstracts database presents abstracts for articles, books, and
other relevant material to researchers and students interested in
fields related to human communication studies including: mass communication,
human interaction, rhetoric, health communication, communication and
new media, journalism, and communication history.
View:
Online
Communication & Mass Media Complete
Communication & Mass Media Complete incorporates the content of CommSearch and the Mass Media Articles Index along with other journals in communication and mass media to create a resource with scope and depth encompassing the breadth of the communication discipline.
CMMC offers complete indexing and abstracts for over 370 journals and select coverage of 230 more for a combined coverage of over 600 titles. Full text articles are available for more than 240 journals.
View:
Online
General OneFile (formerly InfoTrac Onefile)
General OneFile, formerly called InfoTrac Onefile, is a large, multi-subject database, with records from 1980 to the present. More than 11,000 sources are indexed, most with full-text coverage. Sources include U.S. and international newspapers, popular magazines, academic journals, trade and professional publications, multimedia, and general reference sources.
View:
Online
LexisNexis Academic
LexisNexis Academic is an extensive set of full-text electronic databases of news, business, company, and legal information. It contains major archives of federal and state case law, media transcripts, and other full-text material. For more information consult the LexisNexis Academic help documents and/or search tutorial.
View:
Online
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Reference Materials
Advertising Age Encyclopedia of Advertising - HF5803 .A38 2003
This 3 vol. illustrated work provides a look into how popular culture is created by looking at advertisers, brands, and ad campaigns.
View:
 In Print
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Business Ethics: A Reference Handbook - HF5387 .D54 1998
Contains sections on ethical issues for the consumer, corporation, employee, and environment.
View:
In Print
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Dictionary of Marketing Communications - HF5412 .G68 2004
Provides an up-to-date, accurate, comprehensive collection of terms and concepts that are essential for an understanding of the basic promotion functions of marketing.
View:
In Print
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Encyclopedia of Applied Ethics - BJ63 .E43 1997
A four volume set essential for understanding ethics in real-life situations.
View:
In Print
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Encyclopedia of Major Marketing Campaigns - HF5837 .E53 2000
Profiles 500 of the most notable advertising and marketing campaigns of the 20th century.
View:
In Print
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Hispanic Fact Pack: Annual Guide to Hispanic Advertising & Marketing - HF5415.33.U6 H576 2005
"...offers valuable, hard-to-find data about demographic trends, marketer spending by category and company, Hispanic media and an expanded ranking of the top 50 Hispanic ad agencies."
View:
Online
In Print
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Marketing Encyclopedia: Issues and Trends Shaping the Future - HF5415 .M2982 1995
View:
In Print
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Web Sources
Ad Council
Includes Public Service Announcements and information on public service ad campaigns.
View:
Online
Online Communication Studies Resources - Univ. of Iowa
Extensive list of online resources from a great school of communication studies.
View:
Online
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