Advertising Age Encyclopedia of Advertising

This 3 vol. illustrated work provides a look into how popular culture is created by looking at advertisers, brands, and ad campaigns.

The extensively illustrated encyclopedia profiles leading ad agencies in the US and worldwide. It tells the stories of over 160 corporate advertisers, brands, and/or campaigns that have had major lasting effects. It covers biographical and career details of the men and women in the history of advertising and explains market research methods, theory, and data-gathering. It also explores social, cultural, and historic issues that influence advertising--such as ethics, feminism, regulation, stereotyping, sex, and war. Reveals the systems, tools, and professional organizations that help make advertising work.

Available in print: HF5803 .A38 2003