Extensive full-text database combining scholarly journals, trade publications, dissertations, working papers, market reports, newspapers, and other sources relevant to research in business and economics.
Outstanding in its comprehensiveness. Includes best practices, management checklists, outstanding business thinkers/gurus, encyclopedic coverage of business topics, and extensive identification of additional business information sources.
Comprehensive business and demographic information valuable to assess business viability, create sales leads and marketing mailing lists, complete location analyses and business plans, analyze population trends, find potential sponsors and donors, and more.
Mintel market research reports on the behaviors and lifestyles of major consumer groups including purchasing motivations and product/brand preferences. Industry reports include market conditions like market size, market segmentation, brand share, forecasts and trends. Coverage is US.