Magazine, journal, and newspaper articles are a good way to find out how others perceive the company you are researching, and can be a valuable source of information on product and marketing news. Databases that are particularly useful for company research include:
Coverage on a wide range of topics. Includes peer-reviewed full text for STEM research, as well as for the social sciences and humanities. Scholarly content covers a broad range of important areas of academic study, including anthropology, engineering, law, sciences and more. Academic Search Complete also offers access to video content from the Associated Press, the world’s leading news agency.