Be creative and try searching with synonyms, abbreviations, acronyms, or even scientific terms.
When researching about the issue or topic, try:
For researching public health campaigns, try:
Or for broader understandings of PSAs, advertising, media, and/or visual rhetoric:
For access to the full-text of an article (either in print or online), look for and click on the icon in our databases. This will open another window indicating where and how we may have access through Hekman Library.
Need an orientation (or reorientation) to using Hekman Library? Check out this "Get Connected" guide or browse our How-to playlist on Youtube for videos on searching the library catalog, using encyclopedias, choosing a database, and more.
Note that if you're off-campus, one of the most important tips for exploring research resources is to start at the library homepage, so you'll be recognized as a Calvin user when connecting to the library's databases and ebooks (when you're prompted to login, enter your Calvin username and passphrase).
For this project you'll be researching a health or environmental issue or problem that has prompted a persuasive (PSA) campaign.
You'll be looking for research about:
It's unlikely that you will find research directly related to your chosen campaign. But it may exist; you could still check on the website of your campaign or its sponsoring organization or agency. (Look for links to areas such as "About" or "Resources.")
Google Scholar is a convenient search engine, but note that not all sources in it will be scholarly. Use it carefully, paying close attention to whether the sources actually come from scholarly, peer-reviewed journals. You might try using Google Scholar, though, for citation chasing. See this handout below for tips.
If you're using Google Scholar from off-campus, watch this video on how to link your Google search to Hekman Library to activate the Full-Text@Hekman service: